Tell recipients where you’re located. Your message must include your valid physical postal address. One of these articles (number four to be exact) states: The Act has several guidelines that those who use “commercial email” are to follow. In 2003, the CAN-SPAM act was signed into law by George W. Click To Tweet What a Professional Email Signature is Required to Have Every bit of information in your signature could either help or hurt the call-to-action in the email itself. This is exactly why you have to strip (no fashion pun intended) everything that shouldn’t be there and only include those items required by law and those that behoove your purpose. You go trying to get Twitter followers, and there goes your response rate. This gives any cold emailer a decent-sized problem.Įvery bit of information in your signature could either compete with the call-to-action in your email or help it along. Meaning, that if you’re going to share anything about yourself, it’s going to have to be in the signature. The only problem for you is that the email body itself doesn’t leave any room for self-promotion. Offering an opportunity to do a guest post exchange, offer input on a book/resource you’re putting together, or dozens of other “hooks”? All wonderful. Having a webinar that helps businesses get ahead? Great! Got a resource that answers questions for that industry? Perfect. It should be about something you have for your leads that they really want. The email you send to cold leads should not be about you and what you offer. The right amount of data has to be there, but it can’t be overdone. Standing out with your email signature is all about making a sleek statement. While the person you’re emailing needs to know about you (and the company you represent)- too much is too much nowadays.Ī few years ago, this was just as normal as walking down the street wearing the dress above. Let’s list out the staggering amount of intel in this signature.
Take a look at the screenshot of Justin’s old email signature. We’re not trying to point a finger at someone else. In the email world, it was all about showing everything about yourself that you could possibly fit into the end of the email. The more fabric you had in the 19th Century-the better. Putting things about yourself into the email sig, like the fashion world, used to be bulky. Here’s our take on making your signature help you land more deals. There are wonderful posts for general business signatures. Our advice is going to be specifically geared toward cold sales outreach.
Having a professional email signature is kind of like dressing for your role or environment. Following these email signature examples and strategies can lead to more positive responses from your email sends.
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